Joining a growing list of luxury fashion designers turning their backs on the fur industry Italian fashion house Versace and handbag and accessories maker Furla have announced they will stop using real fur in their creations.
Amid pressure from animal rights activists and animal rights groups both designers have decided to make a huge step in the right direction.
In an interview with The Economist’s 1843 magazine on Wednesday Donatella Versace, the artistic director and vice-president of Versace, said that she did not want to kill animals to make fashion because “it doesn’t feel right”.
The move has been welcomed by animal campaigners – though they would like to see the designer go further and drop leather from her line.
Dan Mathews, Senior Vice President of animal rights charity PETA, said: “PETA led runway disruptions, protests, and a 2006 ad blitz at a time when Versace was synonymous with fur, so this news is most welcome.
“Donatella’s realization that it’s wrong to bludgeon and electrocute animals for fur is a major turning point in the campaign for compassionate fashion, and PETA looks forward to seeing a leather-free Versace next.”
Versace’s Spring 2018 line reportedly has words such as “unity,” “loyalty,” “courage,” and “love” printed on them and now, with Donatella taking a fur-free stance, it seems as though Versace is truly promoting style with a conscience this year.
Furla on Thursday committed to replacing all fur with faux-fur for both menswear and womenswear starting from its Cruise 2019 collection.
Versace and Furla are joining a number of other luxury fashion designers in their bid to abolishing fur from the catwalk, such as Armani, Hugo Boss, Tommy Hilfiger, Calvin Klein and multi-brand online luxury retailer Yoox Net-A-Porter.