Veganuary, are you in?

As far as New Year’s resolutions go, this one is definitely our favourite. Record numbers have signed up to “Veganuary” this year in the bid to live on a plant-based diet, at least for a few weeks. With vegan options becoming cheaper, and more widespread and convenient, organisers of the initiative believe 2019 will be the year of the vegan. And us girls here at Ethea are totally on board.

Since the movement started five years ago, participant numbers have more than doubled each year and a total of more than 250,000 people in 193 countries have signed up. Rich Hardy, head of campaigns at Veganuary, said that on Sunday alone 14,000 people pledged to go vegan for the first month of 2019 – a rate of one every six seconds.

In May, scientists behind the most comprehensive analysis to date of the damage farming does to the planet declared that avoiding meat and dairy products was the single biggest thing an individual could do for the environment.

Joseph Poore, of Oxford University, who led the research, said: “A vegan diet is probably the single biggest way to reduce your impact on planet Earth – not just greenhouse gases but global acidification, eutrophication, land use and water use. It is far bigger than cutting down on your flights or buying an electric car.”

According to the supermarket chain Waitrose, a third of UK consumers say they have deliberately reduced the amount of meat they eat or removed it from their diet entirely. One in eight Britons are now vegetarian or vegan, and a further 21% say they are flexitarian – where a largely vegetable-based diet is supplemented occasionally with meat.

Here at Ethea, we truly support campaigns such as Veganuary, and our mission is to help people realise that they don’t have to be cruel to be fashionable. Life is so much better when it’s cruelty-free.

Have you signed up to the challenge? Let us know how you’re getting on!

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