In a huge win for animal rights activists and vegans all across the world, Macy’s has announced it will end the sale of fur across its stores.
The US retailer joins a growing number of brands, cities and states opting out of the use of products made with animal fur. Prada, Ralph Lauren, Gucci and Burberry have already dropped real fur from their lines.
While Macy’s is not the first US department store to end fur sales – JCPenney and Sears have already made the move – the new is significant because of the company’s enormous size and reach. With sales of more than $24bn in 2018, and hundreds of stores in nearly every state, the decision will make the company the largest US retailer so far to adopt a ban.
Macy’s chairman and chief executive officer, Jeff Gennette, said in a statement that over the past two years the company has been following consumer brand trends, listening to customers and non-governmental groups such as the Humane Society of the United States.
“We are proud to partner with the Humane Society of the United States in our commitment to ending the sale of fur. We remain committed to providing great fashion and value to our customers, and we will continue to offer high-quality and fashionable faux fur alternatives,” Gennette said.
Kitty Block, the president and CEO of the Humane Society of the United States, applauded Macy’s decision.
“This announcement is consistent with the views of countless consumers in the marketplace, and other retailers should follow. With so many designers, major cities and now a state taking a stand against the sale of fur, we’re that much closer to ending this unnecessary and inhumane practice,” Block said in a statement.
This is yet another win for the world of veganism and another reason why Ethea and its incredible brands are motivated and determined to change the world of ecommerce to a fairer place.