Beauty, without cruelty

Animal-free fragrances have been tipped as 2018’s hottest trend. So, what will be your signature scent? Scents devoid of animal products are tipped to sweep the market this year according to new research from online marketplace OnBuy.com. Experts at OnBuy.com

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The rise of vegan beauty

Veganism has fast become one of the biggest worldwide trends. According to The Vegan Society, there are now estimated to be over half a million vegans in the UK. The movement is vast, and it’s on the rise, most notably

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Fur-Free Fur – Fashion’s Biggest Trend

Late last year, fashion giant Gucci announced its plans to join the Fur Free Alliance with the promise to no longer use, promote or publicise animal fur, and instead champion synthetic alternatives from its spring 2018 collection onwards. The designer joined the

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The Demand for Vegan Leather

New research shows that global demand for faux leather footwear, furnishings, and automotive interiors will create a spike in the animal-free materials market, as a recent survey found the faux leather industry to be worth a whopping $85.05 billion by

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The Rise of Vegan Culture

According to the Vegan Society, last year alone at least 542,000 Britons considered themselves vegan, up from about 150,000 10 years ago. Although more than one in 10 (11%) of UK consumers have tried a vegan diet, that figure rises

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Veganuary – are you in?

Thousands are signing up for the challenge, will you be one of them? With 2017 coming to a close, so begins the new year- and with that comes resolutions to start living better. And for many, this includes the move

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Two more major brands say ‘no more’ to fur

In yet another landmark decision, two of some of the world’s major designers, Michael Kors and Jimmy Choo have decided to go fur-free. The initiative comes just a few months after Gucci announced that they would also abolish fur from their products,

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Stella McCartney – Luxury, without the moral cost.

Designer and agitator for animal welfare, Stella McCartney, demonstrates cruelty-free fashion can be runway-worthy as she proves luxury fashion doesn’t need to cost your morals, too. For those of you who have been following McCartney’s ascension through the fashion ranks,

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