British luxury house Belstaff has become the latest big name in fashion to join the list of brands and designers to ban real fur from their collections.
The fashion house was acquired by Ineos from JAB Holdings last autumn and is best known for its motorcycle jackets. The company has since vowed that from January 2019 no fur will be present in its collections or stores. Its move follows a meeting with PETA in which it learnt how coyotes and other animals are trapped and killed for fur trim.
PETA Director of Corporate Projects Yvonne Taylor said: “Today’s luxury-product consumers want nothing to do with the cruel and un-British fur industry which catches animals in barbaric, bone-crushing steel-jaw traps, where they can languish for days before they eventually die from hunger, thirst, blood loss, or predator attacks or are bludgeoned to death by returning trappers.
“PETA commends Belstaff CEO Helen Wright for doing the right thing for animals and consumers by ushering in a modern, compassionate no-fur policy,”
PETA recently carried out a poll which found that 95% of London Fashion Week designers were now fur free with Belstaff joining a long line of designers to ban fur including Versace, Tom Ford, Michael Kors, Jimmy Choo, Vivienne Westwood, Paul Smith and Furla. Fellow British luxury house Burberry says it is no longer showing fur on its catwalks and is considering a full ban.
According to PETA: “As ‘ethical’ and ‘sustainable’ are currently two of the biggest buzzwords in fashion, it’s easy to see why designers and retailers are rejecting animal fur at breakneck speed.
PETA added: “All fur must be treated with a host of chemicals – many of them toxic – to prevent it from decomposing in buyers’ wardrobes, and “fur dressing” has been identified as a major polluter.
“In contrast, high-quality faux furs, like those used by Gucci and Shrimps, are produced in closed-loop factories, making them the obvious choice for environmentally conscious fashionistas wanting the look of fur.”
Granted, Belstaff do still have a long way to go when it comes to ditching animal products from their entire collections, but as with any big name brand this is a huge step in the right direction.
As the trend to ditch fur continues, it’s clear to see the fashion industry is taking yet another leap towards a fairer future. There really is no better time to have style with a conscience. Shop Ethea now.