Ethea was born at a kitchen table in early 2017. A table brimming with delicious vegan food, kindness and great company. After experiencing first-hand the difficulties of finding fashionable clothes and flawless make up all vegan and cruelty free, and hours lost trawling through google, naturally, an idea was sparked. Why not have it all under one roof?
A hub of guaranteed style and fairness. We are a family-run business; sisters and cousins with both strong moral values and a strong sense of style. Everything on our site – from skincare and makeup, to clothing and handbags – is, in every respect, cruelty-free. We’re passionate about helping the world become a better place, and we’re showing the world how to do so in style.
We live by a simple motto at Ethea; to have style, with a conscience.
Being ethical doesn’t mean we sacrifice on style however; everything on our site is luxurious, fashionable and sought-after. We are 100% current, 100% kind. We believe Ethea will be a new way of life for those who may have previously not realised it’s possible to be fabulously fashionable, and ethical, all at the same time.